Quick Answer
iptables stores rules in kernel memory as linked lists รขโฌโ lookup is O(n) where n is the number of rules. With 10,000 Services, each packet traverses thousands of rules. IPVS uses kernel hash tables รขโฌโ lookup is O(1) regardless of Service count. IPVS also supports more load balancing algorithms (round-robin, least-connection, shortest-expected-delay) natively.
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